Friday, September 16, 2011

Canon introduces 35x zoom bridge camera
PowerShot SX40 HS features manual control and full HD - Canon has announced the latest camera to sit in its PowerShot bridge camera range, the SX40 HS. The new camera is one of Canon's first Powershot models to use the new Digic 5 image processor which promises to boost the performance of the HS system and supports Full HD (1080p) video recording.

Featuring a 35x optical zoom, the lens on board the SX40 features Ultrasonic and Voice Coil Motors (USM and VCM) to allow for fast and silent zooming and focusing. The focal length extends from 24mm at the widest angle (35mm equivalent) all the way up to 840mm at the telephoto end.

New Intelligent IS technology is capable of detecting a shooting situation and automatically applying the most appropriate IS settings from seven different modes. Panning IS, for example, can be used to follow moving subjects while Macro IS has been designed for close ups.

The Powershot SX40 HS is the latest model to feature the HS system, which combines a high-sensitivity back-illuminated 12.1 Megapixel CMOS sensor with the new Digic 5 image processor.

Low noise
According to Canon, the new image processor is able to deliver up to 75% less noise than on previous models. In Smart Auto mode, multi-area White Balance is able to detect different light sources within the same scene, applying appropriate correction to each.

High speed shooting is possible on the SX40, which offers full resolution photos at up to 2.4 shots per second until the memory card is full, or using the high-speed burst HQ mode, a sequence of up to 8 full resolution shots can be captured at 10.3 shots per second.

In Super Slow Motion movie mode the SX40 can shoot VGA resolution video at 120fps and play it back at a fraction of the real speed. A dedicated movie button allows photographers to switch from high quality stills to full HD videos at 24fps.

On the back of the camera a 2.7 inch vari-angle PureColor II VA LCD screen can be found.

Full manual
Advanced users can take advantage of full manual control, while on-screen hints and tips can be displayed to guide beginners.

Smart Auto has been enhanced on the SX40, now offering up to 32 different scene modes that can be automatically detected.

A range of creative filters including a fish-eye effect, super vivid, poster effect and miniature effect have been included, each of which can also be used in movie mode. Toy Camera Effect recreates a pin-hole camera, while monochrome can shoot in black and white, sepia or blue tones.

Canon Speedlite EX flash units can be used with the SX40, as well as lens filter adapters and other accessories.

Canon Powershot SX40 key specifications:
35x ultra wide angle zoom
4.5 stop image stabiliser
HS System with new Digic 5 processor
Full HD video recording
2.7 inch vari-angle screen
High-speed burst HQ shooting mode
Manual modes
Creative filters

The Canon PowerShot SX40 UK price is £459 RRP and will be available from October.

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